In addition to all the other negatives with these tiles (super-ugly presentation, wrong backs, opportunity cost of displacing several much superior starting-tile options), I have to ask...
What is the point of printing a garden on a tile that nobody deploys onto? (Yes, I realize you might get to use a flying machine or something in a game or two during the rest of your life, but seriously... who thought this made sense as a starting tile?)
Overall, these seem like two of the worst Carcassonne tiles that have ever been printed.
SD: Hello, HiG. We want another exclusive promo. Our last one was attractive and had interesting gameplay; however, this time we want a couple of tiles that do almost nothing interesting. Instead, we want our boring text-logo to absolutely dominate the tiles in a big, self-indulgent way that sets a new standard for injecting ugliness into the game right from the first turn.
HiG: Sure! We'll be happy to print for you whatever crap you need once your check clears! As you know, our addicts will buy literally anything that says Carcassonne on it. Now, they will probably almost never play these goofy tiles, so if your goal is brand exposure then this might not meet that goal. But if you just want to sell magazines, then this will probably do the trick.